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Rexall Foundation Donates $10,000 to Support Senior’s Safety Line

Rexall Foundation Donates $10,000 to Support Senior’s Safety Line

September 07, 2017

TORONTO (September 7, 2017) – The Rexall Foundation has donated $10,000 to the Senior’s Safety Line in conjunction with Assaulted Women’s Helpline to provide an Ontario-wide support line for seniors at risk. The funds will directly support the Senior’s Safety Line’s toll-free number to ensure it is free of charge to callers and accessible 24 x 7 x 365 to seniors all over Ontario, with translation services in over 200 languages.

The Senior’s Safety Line responds to calls about all types of elder abuse – physical, emotional, psychological, financial, sexual, or neglect. Almost 70% of calls have required emotional support and safety planning, reflecting the vulnerability of callers. The average length of a call to the Senior’s Safety Line is 38 minutes. This increases to 52 minutes for callers requiring language interpretation, about 4% of callers.

“The statistics are alarming and disheartening,” said Brian McLaughlin, Chair, Rexall Foundation. “The Rexall Foundation recognizes the need of supportive programs for seniors. The Senior’s Safety Line is crucial to the health and well-being of our most vulnerable population and we need to ensure the crisis line remains open and accessible. The partnership between both organizations will provide our elderly citizens with imperative resources.”

“Ontario has a growing senior population and the Senior’s Safety Line has served over 49,000 callers since its inception in 2009,” said Jennifer Rollo, Manager, Resource Development, Assaulted Women’s Helpline. “We are grateful the Rexall Foundation has provided us with the funds needed to continue delivering a support system to seniors facing abuse.”

The Rexall Foundation has been helping build strong and vibrant communities by supporting numerous charitable organizations since 2002. Whether it’s a community or children’s hospital or a disease prevention organization, the Foundation values the role it plays in helping the delivery of numerous programs and services in Canada. In 2017, the Rexall Foundation has already donated nearly $600,000 to 44 charitable organizations that promote the health and wellness of children and seniors, including charities in Ontario, such as Hemophilia Ontario, Hospice Renfrew, Nova’s Ark, SickKids Foundation, St. Matthew’s Bracondale House, The Darling Home for Kids, plus many more local and national charities across Canada.

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For More Information:
Julia Sutton, (w) 905.501.7900, (c) 416.458.3648,