Rexall’s exclusive Be.better brand offers over 100 products designed to help Canadians live, feel and be better. The extensive line includes healthier snack options, environmentally-friendly cleaning products, gluten-free vitamins, vegetarian probiotics and salon-quality hair care products.
The key features and benefits of every Be.better product are clearly identified by the checkmarks found on the front of the package, making it easier than ever for customers to make better choices.
Food & Snacks
Be.better snack products include items that are either: high in fibre, low in sodium or sodium-free, peanut free or gluten free.
Be.better vitamins are naturally-derived with no synthetic active ingredients. They’re free of artificial colouring and dyes and are gluten free.
Beauty and Personal Care
Much care and consideration is taken in terms of what we put into our bodies, so what touches our skin and hair should be just as pure and clean. Be.better beauty products are enriched with natural ingredients and are paraben-free.
Be.better household products are free of artificial dyes and fragrances. Our products list all ingredients on their labels for easy review.