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Rexall’s exclusive Be.better brand offers over 100 products designed to help Canadians live, feel and be better. The extensive line includes healthier snack options, environmentally-friendly cleaning products, gluten-free vitamins, vegetarian probiotics and salon-quality hair care products.

Be.Better Approved Mark

The key features and benefits of every Be.better product are clearly identified by the checkmarks found on the front of the package, making it easier than ever for customers to make better choices.

Food & Snacks

Be.better snack products include items that are either: high in fibre, low in sodium or sodium-free, peanut free or gluten free.

Food and Snacks Products


Be.better vitamins are naturally-derived with no synthetic active ingredients. They’re free of artificial colouring and dyes and are gluten free.

Wellness Products

Beauty and Personal Care

Much care and consideration is taken in terms of what we put into our bodies, so what touches our skin and hair should be just as pure and clean. Be.better beauty products are enriched with natural ingredients and are paraben-free.

Beauty and Personal Care Products


Be.better household products are free of artificial dyes and fragrances. Our products list all ingredients on their labels for easy review.

Household Products
Blood Pressure Monitors Fever Thermometer

Featured Products

Be.Better Argan Oil Moisturizer
Be.Better Sun Care
Be.Better Organic and Peanut Free Cookies