OFFICAL CONTEST RULES (the “Contest Rules”)

1. SPONSOR & CONTEST PERIOD: The Cerave Be Well™ (the “Contest”) is sponsored by Rexall Pharmacy Group Ltd. (the “Sponsor”). The Contest begins at 12:00:00 AM Eastern Standard Time (“EST”) on June 6, 2025 and ends at 11:59:59 PM EST on August 14, 2025 (the “Contest Period”).

2. ELIGIBILITY: To enter and be eligible to win, an entrant must be a legal resident of Canada (excluding the Province of Quebec) and be a registered member of the BE WELL™ Program who is at least fourteen (14) years of age in their province/territory of residence at the time of entry and must not be an employee of the Sponsor or its affiliated legal entities or agents, their respective advertising or promotional agencies, the independent contest organization, or a member of any such employee’s immediate family (regardless of where they live) or persons with whom they are domiciled (whether related to the employee or not). In these Contest Rules, “immediate family” means mother, father, brothers, sisters, sons, daughters and/or legal or common-law spouse. Proof of identification and age must be provided upon request. If you are not already a BE WELL™ Member, you can enroll in the BE WELL™ Program free of charge by visiting letsbewell.ca or by downloading the app and completing the registration process. By enrolling to become a BE WELL™ Member you agree to be bound by the terms and conditions of the BE WELL™ Program, as amended from time to time.

3. HOW TO ENTER: There are two (2) ways to enter the Contest for a chance to win 1 of 2 Prizes (For complete Prize details, see rule 4).

I. With Purchase: During the Contest Period, you will receive one (1) entry into the Contest every time you scan your registered BE WELL™† Card and make a qualifying purchase on any Cerave skincare, first aid, baby, and/or haircare product (the “Participating Product”). For greater clarity: you will receive one (1) entry per transaction not per Participating Product purchased. For example, if you purchased five (5) Participating Products during one (1) transaction, you will only receive one (1) entry

OR

II. Without Purchase: To participate without purchase, on a plain piece of paper, print your name, 19-digit Be Well™ Card number, a valid e-mail address registered to your BE WELL™ account, mailing address and a telephone number and mail along with a minimum 50-word essay on “what is my favourite Cerave product and why” (the “Mail-In Entry”) to:

The BE WELL Contest,

Dept 4559,

Box 9500 Lakeshore West PO,

Oakville, ON

L6K 0G4

There are no limits to the number of Mail-In Entries however there is a maximum of one (1) Mail-In Entry per stamped envelope. Mail-In Entries must be stamped with sufficient postage. Proof of mailing does not constitute proof of receipt. No photocopies or other reproductions will be accepted. The Sponsor is not responsible for lost, late, garbled, incomplete, or misdirected entries, or entries that are processed late or incorrectly or are lost due to computer or electronic malfunction or other error. The use of computer programs and other automatic means to submit multiple entries is prohibited. All Mail-In Entries must be postmarked by the Contest Closing Date (see rule 5) and received by the Draw Date (see rule 5).

4. PRIZES: There are two (2) prizes (each a “Prize” or collectively the “Prizes”) available to be won, each consisting of a Cerave prize package including a complimentary skin consultation and an assortment of Cerave products (the “Cerave Products”) based on the winner’s selection (subject to availability) up to a value of $1,500 (CAD). The total approximate retail value of each Prize is $1500.00 (CAD). Limit of one (1) Prize per person during the Contest Period. The selection of Cerave Products must be selected by the Prize winner within 3 weeks of being declared a Prize winner (see rule 6) otherwise the Sponsor will determine the Cerave Products at their own discretion. The actual retail value of the Prize may vary, and any remaining difference between actual and approximate retail value will not be awarded. Upon submitting their final Cerave Product selection, the winner will not be allowed to make any changes/substitutions or make any additional selections and any remaining balance between the approximate retail value and the total actual value of the Cerave Products will be forfeited.

5. PRIZE DRAWS: A random draw to determine the two (2) selected entrants (each a “Selected Entrant”) will be held on August 20, 2025 (the “Draw Date”) at approximately 11:00 AM EST at the office of the independent contest organization in Oakville, ON from among all eligible purchased Entries received by August 14, 2025 (the “Contest Closing Date”) and all Mail-In Entries that are postmarked by the Contest Closing Date and received by the Draw Date.

The odds of being selected are dependent upon the total number of eligible Entries received. For the purposes of these Contest Rules, the entrant is the individual in whose name the BE WELL™ card is registered; this is the individual to whom the applicable Prize will be awarded if they are selected and confirmed a winner.

6. PRIZE NOTIFICATION: Each Selected Entrant will be notified by email (the “Email Notification”) within two (2) business days of the Draw Date to complete a mathematical skill testing question and Declaration and Release Form (the “Release Form”) within two (2) business days of the date and time stamp of the Email Notification. If a Selected Entrant (a) cannot be reached by email within two (2) business days of the first notification; (b) fails to correctly answer the skill testing question within the specified time (see rule 7); or (c) fails to return the properly executed Release Form within the specified time (see rule 7), then they will be disqualified and another entrant will be randomly selected from the remaining eligible Entries until such time as all Prize winners are confirmed or there are no more eligible Entries, whichever comes first. The Sponsor will not be responsible for failed attempts to contact a Selected Entrant. Please Note: in the event a selected entrant is under the age of majority, a parent or legal guardian must act on his/her behalf in all matters pertaining to completing the Release Form. Release Forms must be completed and submitted within the time period specified on the Release Form or the Prize may be forfeited.

7. WINNER DECLARATION: To be declared a Prize winner, each Selected Entrant must answer correctly, without assistance of any kind, whether mechanical or otherwise, a mathematical skill-testing question within the time specified by the Sponsor. Each Selected Entrant must also complete and return a Release Form. By completing and returning the Release Form, and accepting the Prize, the Selected Entrant confirms compliance with the Official Rules, acknowledges that the Prize must be accepted as awarded and cannot be substituted or transferred, releases the Sponsor, its respective affiliates, advertising and promotional agencies, the independent contest organization, and their respective shareholders, directors, officers, employees, representatives and agents (collectively, the “Releasees”) from and against all liability in connection with the Contest, participation in the Contest, and/or the awarding, use and misuse of the Prize or any component of the Prize, and consents to the use of their name, address (city and province/territory), and/or photographs, without further notice or remuneration, in connection with any publicity carried out by or on behalf of the Sponsor with respect to the Contest. The Release Form must be returned to the Sponsor within the time period and as otherwise specified on the Release Form, or the Prize will be forfeited.

8. GENERAL RULES

8.1 Upon receipt and verification of the Release Form and the winner’s selection of the Cerave Products, the Prize will be shipped to the winner’s address as it appears on their Release Form within 4-6 weeks.

8.2 By entering the Contest, each winner agrees to permit the Sponsor and their respective advertising and promotional agencies to use the winner’s name and/or likeness (including without limitation his/her photograph), and/or his/her voice and statements regarding the Contest, for any advertising or promotional purposes connected with this Contest, in any media whatsoever, including without limitation, on any website operated by the Sponsor without payment of any kind to the winner.

8.3 The Prize[s] shall be accepted as is and may not be exchanged for an amount of money, nor sold nor transferred. No substitutions will be allowed.

8.4 If a Prize[s] cannot be awarded as described in these Contest Rules, the Sponsor reserves the right to substitute a prize or prize component with another of comparable value.

8.5 Refusal to accept a Prize releases the Releasees of any responsibility and obligation toward the winner.

8.6 The Releasees assume no liability resulting from: (i) losses, delays, typographical errors, poor technical or phone operations, loss or stealing of data, breach of software or computer equipment, losses of communication facilities, text messages or e-mails, or fraudulent entries not caused by the Sponsor; (ii) any failure of the Contest website during the Contest period that is not occasioned by the Sponsor; (iii) any problems or technical malfunction of any telephone network or lines, computer on-line systems, servers, access providers, computer equipment, or software not managed by the Sponsor or their telecom and software vendors; (iv) failure of any entry to be received by the Sponsor on account of technical problems or traffic congestion on the Internet or at any website, or any combination thereof; (v) any injury or damage to an entrant’s or any other person’s computer or cell phone related to or resulting from participating or attempting to participate in the Contest, if caused by parties other than the Sponsor, or their telecom and software vendors. the Sponsor reserves the right, in its sole and absolute discretion, to amend, suspend or terminate this Contest should a virus, bug or other cause beyond the reasonable control of the Sponsor corrupt or adversely affect the administration, security, impartiality, or intended operation of this Contest, including without limitation the operation of the Contest website. Any attempt to deliberately damage any website or to undermine the legitimate operation of this Contest is a violation of criminal and civil laws, and should such an attempt be made, the Sponsor reserves the right to seek remedies and damages to the fullest extent permitted by law, including criminal prosecution. Entries are subject to verification and will be declared invalid if they are late, illegible, generated by robotic programming, falsified, or tampered with in any way.

8.7 The Releasees assume no liability of any kind whatsoever in any cases in which their inability to act results from an event or situation unforeseeable or beyond their control, including more particularly a strike, lock-out or any other labour dispute in its place of business or the location of any other relevant third party.

8.8 All personal information, such as name, address, telephone number, e-mail address, BE WELL™ Program account number, age, and any other information submitted with an entry, is collected solely for the purpose of administering this Contest and, except as otherwise provided herein with respect to winners, shall not be used for any other purpose without consent. By providing this information, entrants consent to it being used for the stated purposes.

8.9 Entrants agree to abide by these Contest Rules and by all decisions of the Sponsor, which are final and binding with respect to all aspects of the Contest, including, without limitation, eligibility and/or disqualification of entries.

8.10 The Contest Rules are available by logging on to rexall.ca/cerave-contest during the Contest Period

8.11 This Contest is subject to all applicable federal, provincial, territorial, and municipal laws. All questions relating to the development, validity, interpretation and binding nature of these Contest Rules, and the rights and obligations of entrants and the Sponsor relating to this Contest shall be governed and interpreted in compliance with the laws in the province of Ontario and Canadian laws effective therein, without reference to its conflict of law principles. Entrants consent to the personal jurisdiction of the courts located in Toronto, Ontario and agree that such courts have exclusive jurisdiction over all such disputes.

8.12 This Contest is managed by Rexall Pharmacy Group Ltd.

®†™† Trademarks of Rexall Pharmacy Group Ltd.