Frequently Asked Questions

From picking the right scent to making it last, here are answers to your most frequently asked fragrance questions.

• How do you make perfume last longer?

  The length of time your perfume lasts depends on how you apply it. For best results, spray it directly on pulse points, like your wrists, neck, and behind your ears. These warmer areas help activate and diffuse the fragrance throughout the day. Allow it to absorb naturally, and avoid rubbing it in, which can break down the scent.

  For a longer-lasting impression, layer with matching body lotion or mist, and don’t hesitate to reapply later to refresh the top notes.

• What is the difference between perfume and cologne?

  Perfume has a higher concentration of fragrance oils than cologne. Perfume’s higher concentration of fragrance oils allow for a more intense and longer-lasting scent. Cologne’s lower concentration of fragrance oils gives it a lighter scent that will typically last for a few hours.

• Do perfumes and colognes expire?

  Yes! Most perfumes and colognes have a shelf life of 3 to 5 years. Exposure to air, light, and temperature changes can break down the ingredients, altering the scent and reducing its quality. Expired fragrances may also cause skin irritation, so it’s best to store them in a cool, dark place and replace them as needed.

• Where do you spray fragrance?

  The best place to spray fragrance is directly onto clean, dry skin before getting dressed. Focus on pulse points, which are areas of the body that naturally emit heat to help your scent last longer. These include the wrists, neck, inner elbows, and behind the ears.

• Which type of fragrance lasts the longest?

  You've probably heard the terms Eau de Parfum and Eau de Toilette, but what do they mean? Fragrances are grouped based on the concentration of perfume oil, which determines how long the scent lasts.